Your company name – it says a lot about you – or at least it ought to.

And we were just talking in the office this week about some of the names of our clients, and how they came about.

And then we started to talk about more famous names – like Virgin, Revolver and Chemical Records – they have an edge to them that we quite like.

Then there are other companies choosing names that can’t be pronounced, or are often misheard over the phone – how much time is spent by staff just spelling their company name each time they talk to someone?

Of course we all want to be different, to stand out from the crowd and have a name that no one else thought of. But...