What's in a name?

Your company name – it says a lot about you – or at least it ought to.

And we were just talking in the office this week about some of the names of our clients, and how they came about.

And then we started to talk about more famous names – like Virgin, Revolver and Chemical Records – they have an edge to them that we quite like.

Then there are other companies choosing names that can’t be pronounced, or are often misheard over the phone – how much time is spent by staff just spelling their company name each time they talk to someone?

Of course we all want to be different, to stand out from the crowd and have a name that no one else thought of. But when people try to be clever and think too hard, they can complicate what should be a simple process.

So, what makes a good name? Should it be short, should it be long, should it say what you do, or be the name of the owner? John Lewis, Marks and Spencer and Laura Ashley did OK didn’t they!

And future proofing the business is a key consideration – Gloucester Road Gear Boxes are no longer in the Gloucester Road, and the Car Phone Warehouse doesn’t sell car phones any more!

Yet they still seem to be doing OK, but it’s not ideal is it.

Thinking of using abbreviations? Avoid if you don’t have a big budget for marketing, it takes some work (and marketing spend) to explain what ABC Ltd actually does!

So, in the vein of the brand that does exactly what it says on the tin, (I’m sure I’ve heard that before somewhere) we arrived quite quickly at the name Courier Direct for our dedicated same day delivery service.

That was 12 years ago, when our lovely company was born.

You know instantly that we’re in the courier business, and the word ‘Direct’ should conjure up thoughts of speed, efficiency, and dare I say it, a dedicated, direct, same day courier service?

These are our watch words, we live by them here, after all, it’s what our customers tell us they want, and what we strive to deliver.


Courier Direct Logo

We hope you like it!